One of the best ways we can grow our businesses is by making authentic connections with clients and customers.

If a customer feels like they can connect with who we are as a business and understand our “why,” they are not only more invested in our brands but also our success.

So, how do we authentically engage with our customers while also staying on brand? One of the best tools I’ve found is by posting to Instagram stories -- and not just once or twice a week.

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